Written for students taking the principles of economics course. By presenting ideas clearly, at an accessible level, and in the context of newsworthy applications, Economics Today: The Macro View is also a valuable resource for professionals seeking a current, real-world introduction to economics.¿ ¿

¿

Economics Today—Bringing the Real World to Your Students

¿

Students learn best when they see concepts applied to examples from their everyday lives. This new edition of Economics Today: The Micro View covers leading-edge issues while lowering barriers to student learning. The text relentlessly pursues the fundamental objective of showing students how economics is front and center in their own lives while providing them with many ways to evaluate their understanding of key concepts covered in each chapter.

¿

Each chapter begins and ends with an Issues and Applications feature, which introduces a timely issue in the chapter opener and analyzes the issue using the economic tools learned in that chapter at the end. This text is also available with MyEconLab®, which includes assessment questions that tie to these Issues and Applications, as well as ABC News video clips. With MyEconLab, students can continue working problems online and receive personalized tutorial resources. Visit MyEconLab for more information.

¿

Note: If you are purchasing the standalone text (ISBN: 0132948885) or electronic version, MyEconLab does not come automatically packaged with the text. To purchase MyEconLab, please visit: www.myeconlab.com or you can purchase a package of the physical text + MyEconLab by searching the Pearson Higher Education web site. MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.

Table of Contents

I. INTRODUCTION

1. The Nature of Economics

2. Scarcity and the World of Trade-Offs

3. Demand and Supply

4. Extensions of Demand and Supply Analysis

5. Public Spending and Public Choice

6. Funding the Public Sector

¿

II. DIMENSIONS OF MICROECONOMICS

19. Demand and Supply Elasticity

20. Consumer Choice

21. Rents, Profits, and the Financial Environment of Business

¿

VI. MARKET STRUCTURE, RESOURCE ALLOCATION, AND REGULATION

22. The Firm. Cost and Output Determination

23. Perfect Competition

24. Monopoly

25. Monopolistic Competition

26. Oligopoly and Strategic Behavior

27. Regulation and Antitrust Policy in a Globalized Economy

¿

VII. LABOR RESOURCES AND THE ENVIRONMENT

28. The Labor Market. Demand, Supply, and Outsourcing

29. Unions and Labor Market Monopoly Power

30. Income, Poverty and Health Care

31. Environmental Economics

¿

VIII. GLOBAL ECONOMICS

32. Comparative Advantage and the Open Economy

33. Exchange Rates and the Balance of Payments