标题：Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

2015 | ISBN: 1625274491 | English | 256 pages | PDF | 3 MB
by W. Chan Kim   (Author),    Renée Mauborgne   (Author)
Editorial Reviews


Review


“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” — Qantas The Australian Way

Praise for Blue Ocean Strategy:

• A bestseller across 5 continents
• More than 3.5 million copies sold worldwide
• Translated into 43 languages
• A Wall Street Journal, BusinessWeek, and Fast Company bestseller
• Thinkers50 Strategy Award for Best Business Book of the decade
• The Fast Company Leadership Hall of Fame
• Winner of the Carl S. Sloane Award for Excellence in Management Consulting



About the Author


W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked No. 2 in The Thinkers50 listing of the World’s Top Management Gurus and are the recipients of numerous academic and management awards including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne is a member of President Barack Obama’s Board of Advisors on education.

Product Details

Hardcover: 256 pages
Publisher: Harvard Business Review Press; Expanded edition (January 20, 2015)
Language: English
ISBN-10: 1625274491
ISBN-13: 978-1625274496
Product Dimensions:  1.2 x 6.2 x 9.2 inches