【2014】Scenario Based Strategy: Navigate the Future

Book 图书名称： Scenario Based Strategy: Navigate the Future
Author 作者：     Paul De Ruijter, Henk Alkema
Publisher 出版社： Gower Publishers Co.
Page 页数： 199
Publishing Date 出版时间：                         
Language 语言： English
Size 大小： 2.3 MB
Format 格式： pdf 文字版
ISBN:   1472437179, 9781472437174
Edition: 第1版 搜索过论坛，没有该文档


We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations. It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a future-proof strategy in a dynamic and uncertain world: mission, trends, scenarios, options, vision, roadmap, action and monitoring.If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking about the future, Scenario-based Strategy offers the instruments to turn your intention into practice. The text provides examples from commercial to government and trade organizations; showing how others have undertaken future explorations and how they used these explorations to create a dynamic strategy.Paul de Ruijter has a deep insight into the theory, alongside practical experience working with some of the most highly regarded and resilient organizations. The result is a rich combination of methodology and practical, engaging examples that shows you how to go about creating an agenda for the future.

== Table of contents ==
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