文献名：A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

期刊：Marketing Letters

出版社：Springer Netherlands

期：Volume 16, Number 2 / 2005年4月

电子连接：https://commerce.metapress.com/content/t2613066257k4373/resource-secured/?target=fulltext.pdf&sid=41dcmkqjvwupwrbehnlmkc45&sh=springer.lib.tsinghua.edu.cn

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