China - Online Retail

Industry Profile published by MarketLine on 26 November 2015

URL: http://store.marketline.com/Product/china_online_retail?productid=MLIP1784-0009

Executive Summary

Market value

The Chinese online retail sector grew by 48.6% in 2014 to reach a value of $ 155.3 billion.

Market value forecast

In 2019, the Chinese online retail sector is forecast to have a value of $ 480.1 billion, an increase of 209.1% since 2014.

Category segmentation

Apparel / accessories / footwear is the largest segment of the online retail sector in China, accounting for 26.5% of the sector's total value.

Geography segmentation

China accounts for 56.6% of the Asia-Pacific online retail sector value.

Market rivalry

Strong market growth helps to alleviate the rivalry caused by the large number of players and low switching costs for consumers.