麦圭根等，《管理经济学》（第13版）
Managerial Economics: Applications, Strategy and Tactics, 13th Edition
James R. McGuigan, C. Charles Moyer, and Frederick H. deB. Harris
English | ISBN: 1285420926 | 2014 | 750 pages | PDF | 18 MB

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, Managerial Economics 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products.