<br/><p> 问卷设计的经典之作,绝对物超所值。</p><p>Asking Questions-The Definitive Guide to Questionnaire Design—For Market Research, Political Polls, and Social and Health  Questionnaires,Revised Edition</p><p><br/>Contents<br/>Preface and Acknowledgments xi<br/>The Authors xv<br/>Part I. Strategies for Asking Questions<br/>1.    The Social Context of Question Asking 3<br/>Part II. Tactics for Asking Questions<br/>2.    Asking Nonthreatening Questions About Behavior       35<br/>3.    Asking Threatening Questions About Behavior 79<br/>4.    Asking Questions About Attitudes and Behavioral Intentions 117<br/>5.    Asking and Recording Open-Ended and Closed-Ended Questions 151<br/>6.    Asking Questions that Measure Knowledge 179<br/>7.    Asking Questions that Evaluate Performance 213<br/>8.    Asking Psychographic Questions 243<br/>9.    Asking Standard Demographic Questions 261<br/>Part III. Drafting and Crafting the Questionnaire<br/>10.    Organizing and Designing Questionnaires 283<br/>11.    Questionnaires from Start to Finish 315<br/>vii12.    Asking Questions FAQs 323<br/>Bibliography and Recommended Readings 335<br/>Glossary 347<br/>Index 367<br/>Appendix A:  List of Academic and Not-for-Profit Survey Research Organizations 375<br/>Appendix B:  Illinois Liquor Control Commission: <br/>College Student Survey 411<br/>Appendix C:  Faculty Retention Survey 417<br/>Appendix D:  Kinko’s: Open-ended Service <br/>Satisfaction Survey 425<br/>viii   CONTENTS</p><p>

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