【作者(必填)】Yvonne van Everdingen

【文题(必填)】Modeling Global Spillover of New Product Takeoff

【年份(必填)】2009

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmkr.46.5.637
【作者(必填)】Van der Belte, Joshi

【文题(必填)】
New Product Diffusion with Influentials and Imitators
【年份(必填)】2007

【全文链接或数据库名称(选填)】http://www.jstor.org/stable/40057065#page_scan_tab_contents