Title: TRUMP STRATEGIES FOR REAL ESTATE

Author: George H. Ross.

Year: 2005

Publisher: John Wiley & Sons, Inc.,

Content

CHAPTER 1 SELL YOURSELF LIKE TRUMP: FIVE PERSONAL QUALITIES YOU NEED TO SUCCEED IN REAL ESTATE 1

CHAPTER 2 THINK BIG: HOW TRUMP CHOOSES PROPERTIES TO INVEST IN 21

CHAPTER 3 PRINCIPLES OF NEGOTIATION:HOW TRUMP USES THEM 45

CHAPTER 4 HIGH-POWERED REAL ESTATE NEGOTIATION TECHNIQUES AND TACTICS 69

CHAPTER 5 THE TRUMP TOUCH: CREATE "SIZZLE," GLAMOUR, AND PRESTIGE TO GET HIGHER-THAN-MARKET PRICES FOR YOUR PROPERTIES 99

CHAPTER 6 RAISING MONEY: TACTICS FOR ATTRACTING LENDERS AND INVESTORS 125

CHAPTER 7 GET HELP FROM THE BEST REAL ESTATE SPECIALISTS YOU CAN FIND 153

CHAPTER 8 WHY TRUMP BUILDING PROJECTS ARE ALWAYS ON TIME AND UNDER BUDGET 165

CHAPTER 9 TRUMP MARKETING STRATEGIES: SELLING THE "SIZZLE" SELLS THE PRODUCT 179

CHAPTER 10 HOW TO MANAGE PROPERTY LIKE TRUMP: TREAT IT AS A CUSTOMER SERVICE BUSINESS 193

CHAPTER 11 HOLDING STRATEGIES AND EXIT STRATEGIES 207

INDEX 223

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