Home Country Image, Country Brand Equity and Consumers’ Product Preferences

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收藏 2016-01-17

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【作者(必填)】

Katharina Petra Zeugner RothAffiliated withChair of International Marketing, Faculty of Business, Economics and Statistics, University of Vienna
, Adamantios DiamantopoulosAffiliated withChair of International Marketing, Faculty of Business, Economics and Statistics, University of Vienna
, Mª Ángeles MontesinosAffiliated withDepartment of Marketing, University of Valencia

【文题(必填)】Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study
【年份(必填)】
2008
【全文链接或数据库名称(选填)】http://link.springer.com/article/10.1007/s11575-008-0031-y?no-access=true