An Ethnography of Global Landscapes and Corridors

Edited by Loshini Naidoo, ISBN 978-953-51-0254-0, 284 pages, Publisher: InTech, Chapters published March 09, 2012 under CC BY 3.0 license
DOI: 10.5772/586
Edited Volume

The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.

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• Chapter 1  Ethnography: An Introduction to Definition and Methodby Loshini Naidoo
• Chapter 2  Ethnographic Field Notes and Reflexivityby Päivi Eriksson, Elina Henttonen and Susan Meriläinen
• Chapter 3  Event Focused Fieldwork and Comparative Methodology: Exploring Ethnic Boundaries and Cultural Variationby Gunnar Haaland
• Chapter 4  Natural Interactions in Artificial Situations: Focus Groups as an Active Social Experimentby Jakob Demant
• Chapter 5  Beginning with the Self to Critique the Social: Critical Researchers as Whole Beingsby Nancy Taber
• Chapter 6  Accessing Material Culture by Following Intermediary Objectsby Dominique Vinck
• Chapter 7  A Service Value Creation Model and the Role of Ethnographyby Michitaka Kosaka
• Chapter 8  Food and Nutrition in Embera Indigenous Peopleby Javier Rosique, Aída Gálvez, María Teresa Restrepo, Luz Mariela Manjarrés and Erika Valencia
• Chapter 9  From Gambits to Case Databy Keith V. Bletzer
• Chapter 10  Syntax Development: The Relevance of Realistic Methodsby Maria Luisa Silva
• Chapter 11  Informal Learning Amongst Pediatric Rehabilitation Teams - An Ethnography of Tea-Room Talkby Cynthia Hunter and Adam Scheinberg
• Chapter 12  Visual Mapping of Clinical Procedures Using Ethnographic Techniques in Medical Device Designby Mary Beth Privitera, Todd Abruzzo and Andrew Ringer
• Chapter 13  Written Reminiscences and Media Ethnography: Television Creating Worldviewby Jukka Kortti
• Chapter 14  Digital Auratic Reproducibility: Ubiquitous Ethnographies and Communicational Metropolisby Massimo Canevacci