1、题名：Does online relationship marketing enhance customer retention and cross-buying?
作者：Liang, Chiung-Ju; Chen, Hui-Ju; Wang, Wen-Hung
期刊：Service Industries Journal
年份卷： Aug2008, Vol. 28 Issue 6, p769-787, 19p

2、题名：The Impact of Brand Delisting on Store Switching and Brand Switching Intentions
作者：Sloot, Laurens M.; Verhoef, Peter C.
期刊：Journal of Retailing
年份卷： Sep2008, Vol. 84 Issue 3, p281-296, 16p; DOI

3、题名：Influences of brand and advertising cognition on brand-switching behaviour
作者：Hsu, Jane Lu; We-Hsien Chang.
期刊：International Journal of Management & Enterprise Development
年份卷： 2007, Vol. 4 Issue 2, p159-178, 20p;

4、题名：Influences of brand and advertising cognition on brand-switching behaviour
作者：Jane Lu Hsu; Wei-Hsien Chang.
期刊：International Journal of Networking & Virtual Organisations
年份卷： 2007, Vol. 4 Issue 2, p159-178, 20p;

5、题名：Some tests for suitability of brand switching model.
作者：Roy, Dilip; Lahiri, Isita.
期刊：European Journal of Marketing
年份卷： 2004, Vol. 38 Issue 5/6, p524-536, 13p;

[此贴子已经被作者于2009-2-21 15:08:40编辑过]