【作者(必填)】

• Stephen Mahar
• , P. Daniel Wright
• , Kurt M. Bretthauer
• , Ronald Paul Hill
  

【文题(必填)】
Optimizing marketer costs and consumer benefits across "clicks" and "bricks"
【年份(必填)】
2014
【全文链接或数据库名称(选填)】http://link.springer.com/article/10.1007%2Fs11747-014-0367-8