【作者(必填)】
Homburg, Christian; Vollmayr, Josef; Hahn, Alexander
【文题(必填)】
Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China
【年份(必填)】
2014
【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jm.12.0179