Journal of marketing 2008年的几篇文献 The Relative Impact of Marketing,Research-and-Development, and Operations Capabilities on Firm Performance
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
Satisfaction, Complaint, and the Stock Value Gap
When Intelligence Is (Dys)Functional for Achieving Sales Performance
The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others