急用,各位大侠帮帮忙!谢谢先!
1.The effect of variety-seeking on customer retention in services
C Berne, JM Mugica, M Jesús Yagüe
Journal of Retailing and Consumer Services, 2001 - Elsevier
2.Using variety-seeking-based segmentation to study promotional response
Minakshi Trivedi
Journal of the Academy of Marketing Science Volume 27, Number 1 : 37-49
http://www.springerlink.com/content/6n1402q411212317/
3.A variety seeking model of spatial choice-behaviour
A W J Borgers, R E C M van der Heijden, H J P Timmermans
Environment and Planning A
21(8) 1037 – 1048
4.The influence of company name in consumer variety seeking
Journal of Brand Management (2004) 11, 219–231; doi:10.1057/palgrave.bm.2540168
5.The role of the variety-seeking trait in purchases made for others
Tilottama Ghosh Chowdhury
谢谢kakajin的无私帮助,还剩几篇恳请帮忙!谢谢。
[此贴子已经被作者于2009-3-18 2:32:52编辑过]