[1]Ajzen, I (2002) “Perceived Behavioral control, Self-Efficacy, Locus of control,and the Theory of Planned Behavior.” Journal of Applied Psychology32, 4, pp.665-683

[2]Kim, Y. and Choi, S. M. (2005) “Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE.”Advances in Consumer Research, 32, pp.592-599.

[3]

Geuens, Maggie and Patrick De Pelsmacker(2002),”The Moderating Role of Need for Cognition on Responses to Humorous Appeals”,in Advances in Consumer Research, Susan Broniarczyk and Kent Nakamoto, eds, Provo, UT: Association for Consumer Research,29,50-56

[此贴子已经被作者于2009-3-23 16:48:44编辑过]