作者:Susan L. Holak, Mark E. Parry X. Michael Song
题名:The Relationship of R&D/Sales to Firm Performance: An Investigation of Marketing Contingencies
期刊:Journal of Product Innovation Management
日期:Sep 2003
链接:http://www3.interscience.wiley.com/journal/119356749/abstract?CRETRY=1&SRETRY=0
题名:Managing the R&D-marketing interface
作者:Seregelyi, E.V.; Kohut, I.A.
期刊:Technology Management : the New International Language
日期:Volume , Issue , 27-31 Oct 1991 Page(s):153 - 156