一、

作者：Beggan, James K.

题名：On the Social Nature of Nonsocial Perception: The Mere Ownership Effect

期刊：Journal of Personality and Social Psychology

日期：(1990), 62 (2), 229-237.

二、

作者：Russell S. Winer

题名：Experimentation in the 21st Century: The Importance of External Validity

期刊：Journal of the Academy of Marketing Science,

日期：(1999), 27, 349-358

链接：http://jam.sagepub.com/cgi/content/abstract/27/3/349

三、

作者：Calder, Bobby J. and Alice M. Tybout

题名：A Vision of Theory, Research, and the Future of Business Schools

期刊：Journal of the Academy of Marketing Science

日期：(1999),27, 359-366

链接：http://jam.sagepub.com/cgi/content/abstract/27/3/359

四、

作者：Lynch, John G.

题名：Theory and External Validity

期刊：Journal of the Academy of Marketing Science

日期：(1999), 27, 367-376.

链接：http://jam.sagepub.com/cgi/content/abstract/27/3/367