Title:Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?

Article provided by Springer in its journal Quantitative Marketing and Economics.

Volume (Year): 4 (2006)
Issue (Month): 1 (March)
Pages: 31-55
Web page: http://www.springerlink.com/link.asp?id=111240
 

谢谢！

非常感谢noellxf！

[此贴子已经被作者于2009-4-4 18:28:01编辑过]