Schaum's Quick Guide to Great Business Writing
Synopses & Reviews
Publisher Comments:
This straight-to-the-point guide will help you develop a vigorous style of writing for all your business communicationsNwhether to professors, prospective employers, business colleagues, clients or customers. It shows you how to command and keep your readerOs attention, inform, instruct and persuade, enlist respect and prompt a positive response. It even tells you how to couch bad news. YouOll find time-tested formats you can adapt right away for your correspondence and reports. And dozens of doOs and donOts save you time and help you steer clear of common errors. Thoughtful questions and invaluable checklists make important points memorable.
Synopsis:
In the STUDY GUIDES series. A step-by-step approach to writing letters, memos, e-mail and reports. Shows students and professionals how to write for business clearly and concisely in all kinds of communications. Deals with how to avoid common errors in business writing and instructions on writing for a specific audience. Aimed at undergraduates.
Synopsis:
Great business writing...The Schaum's Way. Eliminate the old, deadly cliches. Draft concise, authoritative business communications that: get your point across quickly and effectively; inform, instruct, and persuade; prompt positive responses. Let this succinct guide with its formats help you project your best self in all your business correspondence. Look to Schaum's Quick Guides for: step-by-step guidance to help you move quickly through the essentials; do's and don'ts for avoiding common errors; clear explanations of effective writing tips; checklists and exercises for fast skill-building.
Table of Contents
Part I: Readable Writing. Know Your Audience. What Should Your Writing Do? The Power of Words to Express, Not Impress. Part II: Working on Structure and Style. Easy Formats to Guide Your Reader. The Power of Visuals, White Space, and Headings. How to Start and Stop. Brush Up on Your Grammar. Using Action Verbs. Part III: Situational Writing. Delivering Bad News. Writing to Martians. Postscript: Do's and Don'ts--The Final Checklist.
[此贴子已经被作者于2005-9-18 3:41:28编辑过]