studying the management, many students like to read this book from Fred R. David. Now, i would share this book, and hope my fans like this book!



David, F. R. (2011) Strategic Management: Concept and Case, 13rd edition, english edition.

it has been published as the 13rd edition.  


in my opinion, this book is a basic coretext for fresh mgt students. it systematically introduces contemporary issues, theories and concepts, and more importantly, the cases of management in real-world. Case is a great method for studying management. especially, being the Part 6, it gives methodological guidelines of how to prepare, present and do case analysis.


anyway, i think, this book is very useful, and now, share it with my fans!


the book consists of six parts, and 11 chapters. total pages: 586, and paper size: 7.1MB

Studying with mgt genuis!