

这本书是比尔·盖茨最喜欢的书之一,最初由Warren Buffett推荐。
盖茨写道:
Brooks的工作是一个很好的提醒,运转业务和创造价值的原则并没有改变。每一场商业活动中都存在重要的人为因素。即使你有一个完美的产品,生产计划和营销策略,你还是需要合适的人来领导和执行这些计划。
“Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.