内容如题

 

A.A  研究目的                                                                                                                      3

B. 整合营销框架总览                                                                                                      12

B.1  前景评估                                                                                                             18

 B.2  目标顾客群体                                                                                                      34      

B.3  品牌资产和传播战略                                                                                           49      

B.4  价值定位和营销计划                                                                                           70

 C. 推动营销战略成功的重要因素                                                                                    85

D. 检验营销计划是否成功的标准                                                                                    98

[此贴子已经被作者于2009-5-15 11:10:15编辑过]