BY
Lynne Pepall,PhD
Peter Antonioni
Manzur Rashid,PhD

. Analyze how the markets work  and how they fail


. Achieve efficiency in a market


. Understand strategical interaction in the marketplace


  Maybe you’re thinking about starting a business. This book can help with everything from working out how much to pay staff to knowing which markets to avoid. Maybe you’re wondering whether a company is a good place to invest in. This book can help you figure out whether the company is profitable in the market it’s competing in. Maybe you want to figure out how to get the best price for something you want to sell. This book can help you work out how to auction it off to get the highest price.
  In all these places in life, Konwing microeconomics can help you figure out an answer.






Published by
John Wiley & Sons, Inc.,New Jersey 2016