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2005-09-26
英文文献:Westernization In China: A Case Study In Processed Potatoes-中国的西方化:以马铃薯加工为例
英文文献作者:Curtis, Kynda R.,McCluskey, Jill J.,Wahl, Thomas I.
英文文献摘要:
The demand for convenience foods is growing around the world, especially in China. However, the contributing factors of this change in food preferences are still largely unknown. To measure this westernization trend, data from a survey of Chinese consumers in Beijing is evaluated using a multinomial ordered logit model to determine which consumer attributes influence the probability of consuming western foods such as French fries, mashed potatoes, and potato chips. Results show that higher income levels and positive opinions concerning western food taste have a significant influence on increased consumption of all three processed potato products. Additionally, younger ages and female gender were highly significant indicators of increased French fry and potato chip consumption.

世界各地对方便食品的需求正在增长,尤其是在中国。然而,造成这种食物偏好变化的因素在很大程度上仍是未知的。为了衡量这种西化趋势,我们使用多项有序logit模型对北京中国消费者的调查数据进行了评估,以确定哪些消费者属性会影响他们消费薯条、土豆泥和薯片等西方食品的概率。结果显示,较高的收入水平和对西餐口味的正面评价对这三种马铃薯加工产品的消费增加有显著影响。此外,较年轻的年龄和女性是炸薯条和薯片消费增加的极显著指标。
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