图书名称：Essentials of Entrepreneurship and Small Business Management, Global Edition，8e
作者：SCARBOROUGH NORMAN M. ET.AL
出版社：PEARSON EDUCATION
页数：722
出版时间：2016                           
语言：English
格式：pdf
内容简介：
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture
Management.
The Foundation to Building a Successful Small Business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.
Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by todays most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the worlds economy.
Essentials of Entrepreneurship and Small Business Managementcontains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

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