英文文献：Endogenous Consumer Preferences And Knowledge About Nutrition-内源性的消费者偏好和营养知识
英文文献作者：Mojduszka, Eliza M.,Everett, Rachel M.
英文文献摘要：
What are the important determinants of consumer demand and how have they been changing over the last decade? Understanding these factors is crucial for evaluating the benefits and costs of government regulations, such as labeling, intended to influence consumer food choice and, ultimately, public health; for assessing the competitiveness of U.S. agricultral producers and food processors as they choose product designs and marketing strategies; and for assessing the impact of changing consumer demand for food on the agricultural and food sectors of the U.S. economy. The objectives of this paper are to make a significant contribution to demand analysis by basing this understanding on the use of uniquely comprehensive data sets and theoretical/modeling techniques that evaluate demand on the brand level; and to build a comprehensive understanding of the relative importance of different determinants of consumer food choices in the decade from 1993-2002. The overall goal is to analyze what is driving consumer choices and the implications of these drivers for food and nutrition policy in the United States. A particular focus is the relative importance of advertising, other company marketing strategies, nutritional quality, privately and publicly provided nutritional information, and consumer dietary concerns and knowledge in determining consumer demand for food products.

消费者需求的重要决定因素是什么?它们在过去十年中发生了怎样的变化?了解这些因素对于评估旨在影响消费者食品选择并最终影响公众健康的政府法规的收益和成本至关重要。评估美国农业生产者和食品加工商在选择产品设计和营销策略时的竞争力;以及评估消费者对食品需求的变化对美国经济农业和食品部门的影响。本文的目标是通过使用独特的综合数据集和理论/建模技术来评估品牌层面的需求，从而为需求分析做出重大贡献;并全面了解1993-2002年间消费者食物选择的不同决定因素的相对重要性。总体目标是分析是什么推动了消费者的选择，以及这些驱动因素对美国食品和营养政策的影响。一个特别的焦点是广告的相对重要性，其他公司的营销策略，营养质量，私人和公共提供的营养信息，以及消费者的饮食关注和知识在决定消费者对食品的需求。