英文文献：Importance of EU Label Requirements: An Application of Ordered Probit Models to Belgium Beef Labels-欧盟标签要求的重要性:比利时牛肉标签使用指令Probit模型
英文文献作者：Verbeke, Wim,Ward, Ronald W.
英文文献摘要：
The objective of this paper is to determine which information cues related to quality and origin really attract consumer interest, specified as the level of attention paid to and perceived importance attached to label cues. The focus is (1) on indications of quality through quality marks, (2) on indications referring to the mandatory European beef labelling regulation, and (3) on indications reflecting origin. Data are collected from a sample of 278 beef consumers in Belgium. Ordered probit models are specified and estimated to assess the impact of household characteristics and a beef labeling information campaign. Findings reveal that consumer interest is generally low for traceability, moderate for origin and high for direct indications of quality. Interest in label cues is specifically low among younger males. Further, the publicity campaign had a measurable positive impact on consumer's attention to direct indications of quality and origin. Strategies including traceability for backing up on-label indications of quality are recommended.

本文的目的是确定哪些与质量和产地相关的信息线索真正吸引消费者的兴趣，具体定义为对标签线索的关注程度和感知重要性。其重点是(1)通过质量标志进行的质量标志，(2)涉及强制性欧洲牛肉标签规定的标志，以及(3)反映原产地的标志。数据是从比利时的278名牛肉消费者的样本中收集的。指定的probit模型用于评估家庭特征和牛肉标签信息运动的影响。调查结果显示，消费者对可追溯性的兴趣一般较低，对原产地的兴趣中等，对质量的直接指示的兴趣较高。年轻男性对标签线索的兴趣特别低。此外，宣传运动对消费者注意质量和产地的直接指示产生了可衡量的积极影响。建议采用可追溯性策略，以支持标签上的质量指标。