Chapter 1. Sensing Values in Designing Products and Markets
on Data Mining and Visualizations....................................................1
Yukio Ohsawa
Chapter 2. Reframing the Data-Mining Process................................................ 19
David Bergner and Ozgur Eris
Chapter 3. The Use of Online Market Analysis Systems to Achieve
Competitive Advantage..................................................................... 35
Lihua Zhao, Mark D. Uncles, and Gary Gregory
Chapter 4. Finding Hierarchical Patterns in Large POS Data Using
Historical Trees................................................................................. 57
Takanobu Nakahara and Hiroyuki Morita
Chapter 5. A Method to Search ARX Model Orders and Its Application
to Sales Dynamics Analysis.............................................................. 81
Kenta Fukata, Takashi Washio, Katsutoshi Yada,
and Hiroshi Motoda
Chapter 6. Data Mining for Improved Web Site Design
and Enhanced Marketing..................................................................95
Asem Omari
Chapter 7. Discourse Analysis and Creativity Support
for Concept Product Design............................................................ 107
Noriko Imafuji Yasui, Xavier Llorà, and David E. Goldberg
Chapter 8. Data Crystallization with Human Interactions Applied
for Designing New Products........................................................... 119
Kenichi Horie, Yoshiharu Maeno, and Yukio Ohsawa
Chapter 9. Improving and Applying Chance Discovery
for Design Analysis......................................................................... 137
Brett Bojduj
Chapter 10. Mining for Influence Leaders in Global Teamwork Projects......... 149
Renate Fruchter, Shubashri Swaminathan, Naohiro
Matsumura, and Yukio Ohsawa
Chapter 11. Analysis Framework for Knowledge Discovery Related to
Persuasion Process Conversation Logs........................................... 171
Wataru Sunayama and Katsutoshi Yada
Chapter 12. Association Bundle-Based Market Basket Analysis....................... 187
Wenxue Huang, Milorad Krneta, Limin Lin,
and Jianhong Wu
Chapter 13. Formal Concept Analysis with Attribute Priorities........................ 211
Radim Belohlavek and Vilem Vychodil
Chapter 14. Literature Categorization System for Automated Database
Retrieval of Scientific Articles Based
on Dedicated Taxonomy.................................................................223
Lukáš Pichl, Manabu Suzuki, Masaki Murata,
Daiji Kato, Izumi Murakami, and Akira Sasaki
Chapter 15. A Data-Mining Framework for Designing Personalized
E-Commerce Support Tools........................................................... 235
Timothy Maciag, Dominik Ślęzak, Daryl H. Hepting,
and Robert J. Hilderman
Chapter 16. An Adjacency Matrix Approach for Extracting
User Sentiments.............................................................................. 251
Bin Shi and Kuiyu Chang
Chapter 17. Visualizing RFID Tag Data in a Library for Detecting Latent
Interest of Users..............................................................................277
Yukio Ohsawa, Takuma Hosoda, and Takeshi Ui
Appendix A: KeyGraph and Pictorial KeyGraph..................................................295
Appendix B: A Maximal Cliques Enumeration Algorithm
for MBA Transaction Data...............................................................299