【作者(必填)】Lichtenstein，D. R.，Burton, S., & Netemeyer，R. G.

【文题(必填)】An examination of deal proneness across sales promotion types: aconsumer segmentation perspective.

【年份(必填)】1997

【全文链接或数据库名称(选填)】Journal of Retailing，73(2), 283-297.