【作者(必填)】
Teck-Hua Ho
Haas School of Business, University of California at Berkeley, Berkeley, California 94720
Juanjuan Zhang
Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
【文题(必填)】
Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?【年份(必填)】
2008
【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/mnsc.1070.0788