businessresearch.ppt

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阅读文献.rar

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本附件包括：

• No6.Cultural Differences in Brand Extension Evaluation The Influenc of Analytic versus Holistic Thinking.PDF
• No7.Culture and Systems of Thought Holistic Versus Analytic Cognition.PDF
• No8.Brand Dilution_ When Do New Brands Hurt Existing Brands_.pdf
• NO 1.A Paradigm for Developing Better Measures of Marketing Constructs.pdf
• No2.Key Aspects of Organizational Buying.PDF
• No4.The Critical Incident Technique in Service Research.PDF
• No5.Negative Spillover in Brand Portfolios Exploring the Antecedents of Asymmetric Effects.PDF