Studying Social Networks-A guide to empial research是关于社会网络分析的非常好的一本教科书和自学用书。因为花了时间扫描，所以收一下论坛币，谢谢。
2013年的书
Studying Social Networks    A Guide to Empirical Research
Marina Hennig, Ulrik Brandes, Jürgen Pfeffer, and Ines Mergel            
220 pages                 
                                                            
    Studying Social Networks provides a concise, comprehensive introduction to the process of empirical network research. Students and practitioners new to social research will find easily understandable learning goals, numerous examples, and helpful exercises all in one compact volume. The authors have integrated  different disciplinary perspectives, while stressing the importance of substance-specific orientation while studying networks. Scholars will find Studying Social Networks a helpful tool not only for teaching, but also as a guide for their own empirical research.

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Table ofcontents

Preface 9

How to Use this Book 11

1 Introduction  13
1.1The Construction of Social Networks 13
1.2Social Network Studies 15
1.2.1The Community Question 15
1.2.2Viral Marketing 20
1.2.3Corporate Networks 21
1.3Exercises 25

2 Research Design 27
2.1Social Networks        29
2.2Networks as Variables    31
2.2.1Explanatory Variables   35
2.2.2Dependent Variables  37
2.3Typology of Networks    47
2.3.1Complete Networks .49
2.3.2Ego-centered Networks  52
2.4Longitudinal Network Studies   55
2.5Summary             .57
2.6Exercises             .59

3 Data .61
3.1Kinds of Data          62
3.1.1Units and Levels   .62
3.1.2Organization     .67
3.1.3Which Data for Which Type of Network?     .72
3.2Data Collection         .75
3.2.1Sources         .75
3.2.2Boundary Specification        83
3.2.3Alter Recall      85
3.3Quality Issues          93
3.4Ethical Considerations    97
3.5Summary             .99
3.6Exercises              100

4 Analysis      103
4.1Mathematical Representation 104
4.1.1Graphs          106
4.1.2Ego-Centered Networks   109
4.1.3Two-Mode Networks 110
4.2Indexing and Grouping     111
4.2.1Dyads as the Unit of Analysis      112
4.2.2Network Characteristics   118
4.2.3Centrality        123
4.2.4Cohesion         130
4.2.5Roles            134
4.2.6Blockmodeling     137
4.3Modeling              140
4.3.1Idealized Models    141
4.3.2Exponential-Family Random Graph Models     143
4.4Summary              145
4.5Exercises              146

5 Visualization               149
5.1Graphical Representation   151
5.1.1Sociogram        151
5.1.2Sociomatrix       155
5.1.3Two-Mode Network Representations   159
5.2Multivariate Information Visualization    162
5.2.1Substance-Based Layout                 .165
5.2.2Other Graphical Variables                169
5.3Information Layering      169
5.3.1Filtering         170
5.3.2Level of Detail     174
5.3.3Micro/Macro Reading    175
5.4Summary              177
5.5Exercises              179

6 Summary                  183

List of Figures                 189

List of Boxes                  191

About the Authors              193

Bibliography                  195

Index   211