Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems

Authors: Thomas J. Quirk, Eric Rhiney



Suitable for undergraduates or graduate students

Includes 167 color screen shots so you can be sure you are performing Excel steps correctlyStatistical theory and formulas are explained in clear language without bogging you down in mathematical fine points

You will be told each step of the way, not only how to use Excel, but also why you are doing each step – so you can learn the techniques to apply Excel beyond this book

You will learn both how to write statistical formulas and how to use drop-down menus to have Excel create formulas for you
Each chapter includes specific objectives for each concept so you know the purpose of the Excel steps

Each chapter presents key steps needed to solve practical marketing problems using Excel. In addition, three practice problems at the end of each chapter enable you to test your new knowledge. Answers to these problems appear in Appendix A

A “Practice Test” is given in Appendix B to test your knowledge at the end of the book. Answers appear in Appendix C

This book purposely does not include a CD of Excel files. Instead, you’ll be shown how to create each Excel file yourself. In a work situation, your colleagues will not give you an Excel file. You will be expected to create your own. This book will give you ample practice in developing this important skill

This book is a tool that can be used either by itself or along with any good statistics book

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you.

Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work.

Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.

Table of contents

Sample Size, Mean, Standard Deviation, and Standard Error of the Mean

Random Number Generator

Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing

One-Group t-Test for the Mean

Two-Group t-Test of the Difference of the Means for Independent Groups

Correlation and Simple Linear Regression

Multiple Correlation and Multiple Regression

One-Way Analysis of Variance (ANOVA)

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