Quantitative Models in Marketing Research
by Philip Hans Franses




Editorial ReviewsReview
'The senior author is a well-known and highly respected applied econometrician working on marketing problems. Quantitative Models in Marketing Research reflects the authors' expertise and experience to provide concise coverage of an underused set of useful marketing tools. I recommend that marketing scientists have this book on their bookshelves.' Journal of Marketing Research

Product Description
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

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Product Details Hardcover: 220 pages Publisher: Cambridge University Press (August 27, 2001) Language: English ISBN-10: 0521801664 ISBN-13: 978-0521801669