Strategy and Success Factors of Business Schools

Authors: Anne Kathrin Adam



Publication in the Field of Economic Sciences

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Table of contents

Front Matter

Introduction and Purpose of the Study

The Market for Higher Education

Assessing Institutional Success in Higher Business Education

Mission Statements in Higher Education

Strategic Groups in Higher Education

Evaluating Success: The Value of BenchmarkingAnne Kathrin Adam

The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education

Empirical Assessment of Mission Statement Content

Identifying Strategic Groups

Identifying Factors of Market Success

Implications of Results for Strategic Performance Evaluation

Conclusions

Back Matter