Shaping the Digital Enterprise
Trends and Use Cases in Digital Innovation and Transformation

Editors: Gerhard Oswald, Michael Kleinemeier



Provides thought leadership knowledge on digital innovation and transformation

Showcases the practical impact of digital breakthrough technologies like supercomputing, cloud computing and hyper-connectivity

Presents a comprehensive view on all aspects of digitalization for businesses

Gerhard Oswald heads the Product Quality & Enablement Board area and is a member of the Executive Board of SAP SE. Oswald joined SAP in 1981. He was instrumental in developing the sales support network for the SAP R/2 software, responsible in particular for quality control. He then assumed responsibility for quality control in the development of the SAP R/3 software. From 1987 to 1993, Oswald was a member of the project management team responsible for conceiving, developing, and delivering SAP R/3. Following the completion of this project in 1993, Oswald was appointed to the SAP Extended Management Board. In 1994, he assumed responsibility for the SAP R/3 Services division, and was appointed as a member of the SAP Executive Board in 1996. SAP Active Global Support was founded under Oswald's leadership, heralding an era of continuous improvement of innovative support offerings which have demonstrated SAP's thought leadership in the industry. Oswald began his IT career at Siemens AG, where he was an applications consultant for SAP R/2 business processes from 1977 to1980. He holds a degree in business administration from the University of Applied Sciences, Mainz, Germany.

Michael Kleinemeier is a member of the SAP Executive Board of SAP SE. He leads the Digital Business Services organization. He was appointed to the Executive Board on November 1, 2015. Kleinemeier has held various leadership positions at SAP. In 2013, he was appointed President of the region Middle and Eastern Europe (MEE), where he was responsible for all market activities and the entire SAP product portfolio in this region. From 2010 to 2012, he was Head of Global End-to-End Services. In this capacity, Kleinemeier was responsible for driving sales and market adoption of SAP’s latest solutions. In parallel he served as Head of the DACH region (Germany, Austria, and Switzerland). In 2007, Kleinemeier was appointed Head of Industry Solutions and Corporate Officer of SAP. From 2001 to 2007, he was Managing Director of SAP Deutschland. During that time, he was also President of the former EMEA Central (DACH and the Benelux countries) sales region. From 1989 to 1999, he held key positions in sales, consulting, and training at SAP. From 1999 to 2001, Kleinemeier was Board member of itelligence AG, an SAP partner company. Kleinemeier holds a degree in commercial management from the University of Paderborn.

Table of contents

Front Matter

Cross-industry Trends
• Front Matter
• Digitalize or Drown
• The Business Consequences of a Digitally Transformed Economy
• It’s Not Just About Technology: The People Side of Digitization
• Antithetic Leadership: Designers Are Different, Business People Too
• Digital Culture: Why Strategy and Culture Should Eat Breakfast Together
• Designing Business Models for the Digital Economy

Industry-Specific Trends
• Front Matter
• The Unbanked Don’t Need More Brick and Mortar Banks
• Digital Supply Chain Management Agenda for the Automotive Supplier Industry
• Value of Lifecycle Information to Transform the Manufacturing Industry

Use Cases
• Front Matter
• Creating a Market Analytics Tool that Marketers LOVE to Use: A Case of Digital Transformation at Beiersdorf
• Taking Digital Innovation into the Field of Infectious Diseases: The Case of SORMAS®
• A Journey of Digital Innovation and Transformation: The Case of Hilti
• The Future of Automobility
• What Co-Innovation Can Mean for Digital Business Transformation: Sharing and Managing Risk to Achieve IT Business Innovation
• Virtual Reality Goes Mobile in the Digital Age

Back Matter