MBA's Guide to the Internet: The Essential Internet Reference for Business Professionals

by Stephen L. Nelson  (Author), Pat Coleman (Author)



Beginning with fast-paced but thorough tutorials of the basics of working with the Internet, this guide gives the executive user an overview of Web browsing, the Internet's architecture, e-mail, newsgroups, and FTP (File Transfer Protocol) servers. Ways to use these tools to perform business research and techniques for using online business and government resources are discussed. Also included are step-by-step instructions for six common Internet business projects, including setting up a Web site, setting up a Web store, publishing an e-mail newsletter, using the Internet for publicity and promotion, using the Internet to recruit and as an employment tool, and setting up and managing an investment portfolio.