【作者(必填)】
Ioannis Assiouras (Toulouse Business School, University of Toulouse, Toulouse, France) Georgia Liapati (Department of Marketing, University of Toulouse, Toulouse, France) Georgios Kouletsis (Department of Business Administration, Technological Institute of Piraeus, Athens, Greece) Michalis Koniordos (Department of Business Administration, Technological Institute of Piraeus, Athens, Greece)
【文题(必填)】The impact of brand authenticity on brand attachment in the food industry