Business Economics: Theory and Application

by Neil Harris (Author)



'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.

The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.

Table of Contents

Copyright,   List of abbreviations,   Acknowledgements,   Introduction

Chapter 1 - What is business economics? An overview, Pages 1-43

Chapter 2 - How businesses produce, Pages 44-72

Chapter 3 - Producing for profit, Pages 73-105

Chapter 4 - Marketing the product, Pages 106-139

Chapter 5 - Market forces, Pages 140-168

Chapter 6 - Markets in the real world, Pages 169-203

Chapter 7 - Competition and competitive strategy, Pages 204-234

Chapter 8 - Regulating market power, Pages 235-262

Chapter 9 - The macroeconomy and its impact on business: I, Pages 263-300

Chapter 10 - The macroeconomy and its impact on business: II, Pages 301-334

Chapter 11 - International trade and finance, Pages 335-369

Index, Pages 371-373