Beyond the Low Cost Business
Rethinking the Business Model

Authors: Josep Francesc Valls Giménez



Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Table of contents

Introduction

The Birth of the Low-Cost Phenomenon

Reinventing Your Business Model (RYBM)

Brand Marketing at a Time of Heightened Price Sensitivity

Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia

Epilogue: Expansion, Innovation, Price Sensitivity and Wealth