https://www.pearsonhighered.com/program/Schniederjans-Business-Analytics-Principles-Concepts-and-Applications-with-SAS-What-Why-and-How/PGM35210.html

Business Analytics Principles, Concepts, and Applications with SAS- What, Why, and How



Preface      xvi
PART I: What Is Business Analytics?       1
Chapter 1: What Is Business Analytics?       3
PART II: Why Is Business Analytics Important?       15
Chapter 2: Why Is Business Analytics Important?       17
Chapter 3: What Resource Considerations Are Important to Support Business Analytics?       29
PART III: How Can Business Analytics Be Applied?       43
Chapter 4: How Do We Align Resources to Support Business Analytics within an Organization?       45
Chapter 5: What Is Descriptive Analytics?       63
Chapter 6: What Is Predictive Analytics?       95
Chapter 7: What Is Prescriptive Analytics?       117
Chapter 8: A Final Business Analytics Case Problem      137
PART IV: Appendixes      161
Appendix A: Statistical Tools      163
Appendix B: Linear Programming      195
Appendix C: Duality and Sensitivity Analysis in Linear Programming      229
Appendix D: Integer Programming      249
Appendix E: Forecasting      257
Appendix F: Simulation      281
Appendix G: Decision Theory      289
Index      321