From Customer Retention to a Holistic Stakeholder Management System
Living a Vision

Authors: Dr. Margit Huber, Dr. Susanne O’Gorman



Comprehensive volume that covers the entire history of the subject

Complete with international case studies in a variety of different industries

Huge variety of articles that take the reader through the whole process

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.