Out-thinking Organizational Communications
The Impact of Digital Transformation

Editors: Joachim Klewes, Dirk Popp, Manuela Rost-Hein



Deals with corporate communications strategy to face the challenges of Industrial Internet and Internet of Things

Presents a holistic approach with interdisciplinary perspectives from different authors giving a profound overview on the topics

Contains interviews, best practice cases and surveys with leading communication experts

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes.

In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.

Table of contents

Front Matter

Digital Transformation and the Challenges for Organizational Communications: An Introduction

Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate

Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset

Policy and Politics in the Era of the Industrial Internet: How the Digital Transformation Will Change the Political Arena

The Changing Role of the Chief Marketing Officer: Unlocking the Power of Data-Driven Communication

The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession

It’s About Trust: The IT Department’s Role in a Digital Organisation: Why Techies May Be the New Communications Team

Digital Transformation of Energy Companies: The Role of Disruptive Communication

New Challenges of the Digital Transformation: The Comeback of the Vision-Mission System

Mention Communication—Think Organisation: Agile Communication in the Digital Era

From Customer Service to Customer Experience: The Drivers, Risks and Opportunities of Digital Transformation

Car Sales in the Throes of Change: Aims for Total Customer Experience in the Digital Era

The Global Web in Regional Politics: The Regulatory and Political Debate on Digitalisation and the Internet of Things

Managing the Digital Transformation: Ten Guidelines for Communications Professionals

Back Matter