Wilson, T. D., Aronson, E. & Carlsmith, K. M. (in press). Experimentation in Social Psychology. In D. Gilbert, S. Fiske, and G. Lindzey (Eds.) Handbook of Social Psychology, 5th edition, NY: Oxford University Press.
Timothy D. Wilson
Timothy D. Wilson is Sherrell J. Aston Professor of Psychology at Virginia University. Professor Wilson is a Fellow of the American Psychological Society and has won numerous awards, including the All-University Outstanding Teaching Award, University of Virginia, 2001. He served as Associate Editor of the Journal of Personality and Social Psychology: Attitudes and Social Cognition.
Elliot Aronson
Elliot Aronson is professor of social psychology in University of California, Santa Cruz, his primary research interests are in the general area of social influence. His experiments have been aimed both at testing theory and at improving the human condition by influencing people to change their dysfunctional attitudes and behavior (e.g., prejudice, bullying, wasting of water, energy and other environmental resources).
Professor Aronson is the only psychologist ever to have won APA's highest awards in all three major academic categories: For distinguished writing (1973), for distinguished teaching (1980), and for distinguished research (1999). In 2002, he was listed among the 100 most eminent psychologists of the 20th Century (APA Monitor, July/August, 2002). In 2007 he received the William James Award for Distinguished Research from APS.