Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 4/E

James R. Skinner, Humber College



Entrepreneurship knowledge through engaged and structured business plan development!

At Colleges and Universities across Canada interest in Entrepreneurship is flourishing. The E-Revolution, the contract worker economy, and the rise of the Social Entrepreneur have led to a greater focus on entrepreneurship in industry and education. Business Plan, Business Reality is an ideal resource providing an applied approach to planning, starting and managing self-employment or a small business. Business Plan, Business Reality (BPBR) includes a hands-on focus to Business Plan preparation through the inclusion of a unique, step-by-step Business Plan Workbook.

Features

The style of this text is intended to

• Show students where to get help. You don’t have to know everything there is to know about business to make money. The emphasis is on getting professional help for the hard stuff.  Get Help items recommend sources of assistance.

• Provide practical examples. Many real-life examples are used in the body of the text and each chapter includes a realistic mini-case where students can solve particular issues. (New for this edition) As well, Ask Yourself prompts, throughout the text, encourage readers to think of examples and issues from their own lives.

• Use learning time efficiently. A series of Memory Check  (true/false) questions have been sprinkled throughout the text as an easy way of checking whether the reader is absorbing the information. Encountering a question where the reader doesn’t know the answer, means either taking a break or skipping back a few pages and re-reading. Also, simple Head Start exercises provide an easy, painless way to create key components of the business plan. Alternatively, these exercises may be used by the instructor as short assignments.

Table of Contents

Part 1 Starting a New Business
Chapter 1        The Concept: What Business Will I Be In?
Chapter 2        Feasibility: How Do I Know It Will Work?
Chapter 3        Marketing: How Will I Get Customers?
Chapter 4        Operations: How Will I Organize the Work?
Chapter 5        Finances: How Will I Manage The Money?

Part 2 The Business Plan and Start-Up Alternatives (Title TBC)
Chapter 6            The Purchase Alternative: How Do I Buy (or Buy Into) An Existing Business?
Chapter 7            The Franchise Alternative: How Do I Buy a Franchise
Chapter 8            The Family Firm Alternative: How Do I Take Over My Family’s Business

Part 3 Small Business Management for the Long Term
Chapter 9        Managing for Growth: How Can I Expand My Business?