Perspectives on Consumer Choice
From Behavior to Action, from Action to Agency

Authors: Gordon R. Foxall



Provides an innovative methodology for the explanation of consumer choice

Presents a genuinely multi-disciplinary portrayal of consumer behavior

Includes outstanding contribution to social-scientific explanation

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Table of contents

Front Matter
Pages i-xi

Introduction
Pages 1-8

Explaining Consumer Choice
Pages 9-50

Consumer Choice as Behavior
Pages 51-85

Beyond Behaviorism
Pages 87-124

The Ascription of Intentionality
Pages 125-146

Intentional Psychologies
Pages 147-171

Consumer Choice as Action
Pages 173-209

Consumer Choice as Decision: Micro-Cognitive Psychology
Pages 211-234

Consumer Choice as Decision: Macro-Cognitive Psychology
Pages 235-257

Consumer Choice as Decision: Meso-Cognitive Psychology
Pages 259-277

Consumer Choice as Agency
Pages 279-310

Back Matter
Pages 311-326

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