【作者(必填)】

• Justin P. Johnson
• David P. Myatt
  

【文题(必填)】On the Simple Economics of Advertising, Marketing, and Product Design

【年份(必填)】2006

【全文链接或数据库名称(选填)】https://www.aeaweb.org/articles?id=10.1257/aer.96.3.756