"The following report is the first of what we're hoping will become an annual cornerstone of insight into the Chinese consumer market. In 2009 everybody will be looking to understand the unfolding domestic consumption in China as exports suffer due to the world economic crisis. In this environment we are looking forward to continuing to assist businesses in China in developing the domestic customer base and defining winning road-to-market strategies for our clients in this country.”

CONTENTS
A. Method and Scope 04
B. The ChinesE Consumer 08
1 SIx Recommendations 08
2 Chinese Surprises 18
3 Know your archetypes    21
4 Sample Industries: The cosmetics market 28
5 Sample Industries: The automotive industry 33
6 Straight from the horse's mouth 37
C. About...
... Roland Berger 42
... Cic 43
... L'oréal 44
... BBDC 45
D. Contacts 46

Hope you would enjoy it!